Case Studies
Travis Brown, podcaster, digital influencer, and founder of Poddecks.com
Collect and manage comments on every post and Instagram Live.
Travis Brown is a podcaster, digital influencer, founder of Poddecks.com and is known as the “Side Hustle King" for helping creators learn how to monetize their craft quickly and efficiently online.
Because Travis goes live on Instagram often and posts regular Reels, as well as has scheduled shows on YouTube and on his podcast, he needed an “always on” easy solution he can use on-the-fly to drive listeners and viewers to a centralized place that could deliver links, track clicks and monitor over time who his top fans were to further his engagement with them.
Stampede gave Travis the flexibility he needed to throw out campaign hashtags anytime he's live or in a post to easily drive traffic to his offers on Instagram. The Stampede dashboard also helps him manage the rapid flurry of inbound comments during his Live events. His favorite part? Collecting an ever-growing database of fan comments and @user handles, and engaging his top 5% fan base – which he knows, thanks to Stampede.
Results
- 10,000+ Comments collected from Instagram Lives and Posts
- 3x Increase in post comment engagement using the campaign hashtag
Gary Scott Thomas, founder of GST Media and #1 Country Music morning DJ
Turn airwaves into frictionless listener action.
Gary Scott Thomas, founder of GST Media and the number one country music on-air morning DJ was looking for a way to drive traffic to his podcast, “Here’s What We Know” both from social media and on-air.
Challenged by the complexity of directing listeners to subscribe and download his podcast episodes using a long and hard-to-remember URL from the air – as many are driving while they listen to his morning show – Stampede gave him a simpler, consistent, trackable way to drive listeners to his Instagram to get the timely content they want using a simple hashtag prompt spoken on air.
Now Gary sends them directly to Instagram to the episode post they want, where they can request a direct link to listen to that episode, which they receive in their DM– all while he collects data about who his top fans and listeners are, and where they’re coming from, in one downloadable report. The insights from this user data has allowed him to increase his sponsorship value and cost by showing how his influence on-air is driving directly to sponsor content.
Results
- Top 5% Most popular global podcast
- 30% of links delivered came from on-air push to Instagram DM
- 189% Click-Through Rate on links sent
Jason Falls, author of “Winfluence” #BBL2022 Campaign
Leverage a high-value offer to drive first-party data back to you.
Jason Falls is the author "Winfluence: Reframing Influencer Marketing to Ignite Your Brand” and influencer of Marketers himself. He was looking for a way to leverage his own army of influencers to drive first-party data back to his website, in anticipation of the quickly approaching 2023 disappearance of re-targeting using cookies across the web.
Using Stampede to promote a high-value offer giveaway – two tickets to the Bourbon & Barbeque Festival in Louisville #BBL2022– Jason was able to use the same trackable link for his influencers to use on their platforms that he used in his automated call-and-response campaign on Instagram, which he promoted on and off Instagram.
The collective link clicks were collected into one central report and accounted for an attributable 600+ new fans directly added to his owned database of registrants.
Results
- 633 attributable cross-platform link clicks to the registration form on jasonfalls.com
- 176% click-through rate on links requested and sent in DMs
Podfest Expo Conference
Easily track, organize and store User Generated Content like never before.
Podfest is a multi-media Expo for podcasters and producers to come together and hone their craft. But like during any live event, tracking, organizing and storing the event hashtag to monitor buzz can be a full-time job… until now.
Stampede Social gave Podfest the ability to easily search, respond, download and store in real-time all the users of the hashtag into one centralized database. This empowered them to build buzz quickly by resharing User Generated posts on Instagram, while the excitement was at its highest. This instant engagement from Podfest also increased engagement with attendees during the sessions.
Stampede gave Podfest a way to understand the real-time vibe of the event, quickly respond to any issues voiced on Instagram during the event and save valuable third-party fan content to use throughout the year to promote their next event.
Results
- Tracked 7 concurrent UGC hashtags
- 500+ unique fan UGC posts were collected and stored during the live event for future promotions
Major Fast Food Chain #BlackFryDay Sweepstakes
Run a smooth Instagram post-level sweepstakes while increasing entries and engagement.
This major fast-food chain is known for its delicious fries and loves a great promotion. In their most recent #BlackFryday social campaign, they ran an Instagram sweepstakes to award one winner “Free Fries for Life” – something every fry lover would love!
During the first six hours of the sweepstakes, they saw a massive jump in post comments and link requests – an early indicator of the campaign's success and the power of fan engagement.
In addition to the main promotion, they also mined the hashtag for UGC and used the live Stampede dashboard to troubleshoot fan entry hiccups on the fly from one centralized place.
Results
- +200% increase in post engagement during the campaign
- 82% Click-Through Rate on links sent
National Insurance Provider Social Campaign
Measure campaign performance across multiple platforms.
Leveraging Stampede Social, this well-known national insurance provider was able to promote its Halloween campaign contest to solicit entries at the post level on Instagram and across their owned social properties (Twitter, TikTok link in bio, Instagram link in bio), using the same trackable Stampede link.
Because the data was collected inside the Stampede database, this insurance provider gained new insight into their individual social platform’s campaign performance that they previously would not have had.
Even better? Stampede gave their social team an easy way to tie cross-platform campaign performance back to their own social team’s effort – something not before measurable (and about time!).
Results
- 25K+ additional attributable clicks directly to the sweeps landing page from social media promotion
