The Instagram Growth Strategy Adam Mosseri Recommends (And How to Actually Scale It)
December 8, 2025
Instagram's Head says engaging with comments beats reposting — here's how to make it work at scale
Instagram creators are always seeking the magic trick to boost their reach. Repost your content? Use trending audio? Post at the perfect time?
Recently, Instagram Head Adam Mosseri answered one of the most common questions he gets: "Should I repost my own content to get more reach?"
His answer? It won't help.
But Mosseri didn't just shut down the reposting myth — he offered an alternative strategy that actually works.
What Adam Mosseri Actually Recommends for Instagram Growth
Here's what Mosseri said word-for-word:
"Since we launched reposts a couple months ago, I get the question a lot, should I repost my own content? And you can, it might help a little bit on the margins, but it's not going to meaningfully change the amount of reach that you get.
If you want to try and help your post go a little bit farther, I'd recommend instead going into the comments, responding to some people, liking some comments, and interacting with the people who have taken the time to actually like or comment on your post. This will help more than just reposting something that you've already posted."
His recommendation is clear:
- Don't waste time reposting ❌
- Do spend time engaging in your comments ✅
When you reply to comments, like them, and interact with people who engaged, you're creating more activity on the post. More activity signals to Instagram that the content is worth showing to more people.
The Execution Problem: Why Comment Engagement Is Hard to Scale
Mosseri's advice is solid. The problem? Most creators and agencies struggle to execute it consistently.
Here's what "responding to comments" actually looks like at scale:
- Monitoring multiple posts across multiple accounts
- Catching comments in the first few hours when posts are most active
- Actually writing thoughtful replies (not just "thanks!")
- Doing this consistently, every day, across Reels, Posts, and Lives
For individual creators juggling content creation, brand deals, and everything else, it's overwhelming.
For agencies managing 10+ creators? It's impossible without a system.
That's the gap Mosseri's advice exposes — knowing what works vs. actually executing it.
How Stampede Social Scales Instagram Comment Engagement
Stampede was built specifically to help creators and agencies do what Mosseri recommends — at scale, without burning out.
1. All Comments in One Dashboard
No more switching between the Instagram app and notifications. Stampede pulls every comment from Posts, Reels, and Lives into a single feed so you can see everything that needs a response.
2. Respond Faster With AI-Assisted Replies
Need to keep up with comment surges? Stampede's AI helps you write replies in your voice, so you stay active and engaged without spending hours crafting responses.
3. Built-In Reporting That Shows What's Working
Stampede tracks which posts get the most engagement, how quickly creators respond, and which campaigns drive real results. No more guessing if your engagement strategy is working.
4. Turn Comments Into Conversions (Not Just Engagement)
Once you're already engaging in comments, why not make them work harder? Stampede can automatically send trackable links via DM when someone comments with specific keywords — turning the engagement Mosseri recommends into measurable ROI for your brand or clients.
The Bottom Line
Adam Mosseri's advice is simple: stop wasting time on tactics that don't work (like reposting), and focus on what actually creates signals — engaging with your audience.
But advice without execution is just good intentions.
Stampede Social makes Mosseri's strategy scalable, trackable, and sustainable — so creators and agencies can actually do what works, not just talk about it.
Ready to scale your Instagram engagement strategy? Learn more about Stampede Social or start your free trial.
Frequently Asked Questions About Instagram Engagement and Reach
Does reposting on Instagram help with reach?
According to Instagram Head Adam Mosseri, reposting your own content "might help a little bit on the margins, but it's not going to meaningfully change the amount of reach that you get." Instead, Mosseri recommends focusing on engagement strategies like responding to comments.
How do comments affect the Instagram algorithm?
Comments signal to Instagram that people are interested in your content. When you respond to comments and create conversations, you're generating more activity on the post, which tells Instagram the content is valuable and worth showing to more people. The top ranking factors are watch time, likes, and sends (shares), but active engagement helps support all of these signals.
What's the best way to increase Instagram engagement?
Based on Mosseri's guidance, the most effective approach is to engage directly with your audience by responding to comments, liking comments, and interacting with people who took the time to engage with your post. Consistency matters more than any single tactic.
Should I respond to every comment on Instagram?
You don't need to respond to every single comment, but engaging meaningfully with your audience shows you value their participation. Focus on quality over quantity — thoughtful replies to substantive comments are more valuable than generic "thanks!" responses to everyone.
What does Adam Mosseri say is most important for Instagram reach?
In his most recent guidance, Mosseri identifies three key ranking factors: watch time (how long people watch your content), likes per reach, and sends per reach (how often people share your content). While these are the primary factors, creating engagement through comments supports these signals by keeping people on your posts longer.
How can agencies manage comments for multiple Instagram creators?
Managing comments at scale requires a centralized system. Tools like Stampede Social consolidate all comments from multiple accounts and creators into one dashboard, making it possible for agencies to respond quickly and consistently without switching between accounts or missing engagement opportunities.
