DM Automation for Real Estate Agents and Agencies

For real estate agents & teams

Your listing doesn't just need exposure. It needs a strategy to find and convert the buyer.

Stampede turns every comment on your listing posts into a buyer in your DMs, so every listing gets more exposure, more serious buyers and more competition.

58%
More sellers
than buyers
Finding the buyer is harder than ever.

There are approximately 1.53 million sellers competing for 972,000 buyers , the widest buyer/seller gap on record.

Redfin, August 2026
The solution? Stampede Social

Get more qualified buyers in 3 easy steps.

Use Instagram to earn higher commissions and get more qualified buyers. No tech skills. No new app for your buyers.

1
Post your
listing.

Post your listing or go Live and say “Comment HOME.”

418 Linden Ave
418 Linden Ave
Comment HOME for the link!
2
Buyers comment.

Buyers type one word on your post, reel or Live.

Buyer
HOME
3
Buyers get the listing ASAP.

The listing lands in their DMs. Instantly.

New message
418 Linden Ave
418 Linden Ave
View listing →

With Stampede, you get

Every buyer answered in seconds, 24/7. Leads reached within an hour are nearly 7x more likely to qualify.*
The serious buyers, flagged: questions like “can we see it Sunday?” get pulled to the top.
Proof for your sellers: show how many buyers clicked through from their home's posts.
We turn Instagram into a business builder.
*Harvard Business Review, “The Short Life of Online Sales Leads,” 2011.
Now showing
Start your 7-day free trial
$25
/agent per month
Set it up once
It works on every listing you post after.
Nights and weekends too.

  • How does Instagram comment-to-DM automation work for real estate?

    You post a listing and tell people to comment a keyword like HOME. Stampede watches the comments, and the second someone types it, they get a DM with the listing details, photos, and your link.  

  • Will Instagram flag my account for automating DMs?

    No. Stampede is built on Meta's official Instagram API and Stampede is a Meta-approved partner. The DMs go out through the same channel Meta provides for business messaging, not through a browser bot or a logged-in session.

  • Does Stampede reply to everyone, or can I take over myself?

    Everyone gets the instant reply, 24/7. Stampede also flags the higher-intent comments that didn't trigger a campaign, like someone asking about a showing or a price, and you can step into any DM yourself whenever you want.

  • What can I actually prove to a seller with this?

    You get per-listing numbers: how many people commented, how many got a DM, and how many clicked through to the listing. That is a real engagement report for a listing presentation instead of a screenshot of likes.  

  • Do I need a big following for this to be worth it?

    No. The math is about conversion, not reach. If 30 people comment on a listing and all 30 get details in their DMs within seconds, that beats 3,000 views and nobody reached.