Stop Saying "Comment LINK"
October 19, 2026
50 DM Keywords That Convert Better (By Niche)
You posted a Reel you’re proud of. The caption says “Comment LINK and I’ll send it to you.” A handful of people comment, nowhere near as many as watched. Everyone who did gets your DM. But when you check your sales, the numbers barely move.
The problem might not be your content or your offer. It might be one word.
Your comment-to-DM keyword is the last thing a follower reads before they decide whether to engage. That makes it a mini headline. And "LINK" is a weak headline: it tells people how they'll get something, not why they want it.
Below you'll find the three types of keywords that give people a reason to comment, 50 ready-to-use keywords across 10 niches, and how to figure out which ones actually drive sales.
Why "LINK" leaves money on the table
"Comment LINK" is the social media version of "click here." It works, but it's generic. It could lead to a free guide, a product page, or a sales pitch, and your follower has no way to know which.
A better keyword does two jobs at once: it tells people what they'll get, and it makes commenting feel like a small win instead of a chore.
The 3 types of DM keywords that convert
| Type | What it does | Examples |
|---|---|---|
| Outcome | Names the result they want | GLOW, FASTER, SAVE |
| Thing | Names a specific, finished resource | RECIPE, CHECKLIST, SCRIPT |
| Hand-raise | Makes engaging feel like opting in | FIRST, YES, DIBS |
1. Name the outcome
Use the word for the result your follower is after, not the delivery method. A skincare creator who says "Comment GLOW" is selling the result before the DM even lands.
2. Name the thing
A specific noun like RECIPE, CHECKLIST, or SCRIPT feels like a real, finished resource. People know exactly what's coming, which makes them more likely to ask for it and more likely to open it.
3. Let them raise their hand
Short, low-effort words like FIRST, YES, or DIBS make commenting feel like opting in rather than asking for something. They work especially well for waitlists, giveaways, and product launches.
50 DM keywords by niche
Five keywords for each of 10 niches, with what to send when someone comments. Swap in your own product or freebie.
Beauty and skincare
| Keyword | Type | What to send in the DM |
|---|---|---|
| GLOW | Outcome | Your full routine with product links |
| ROUTINE | Thing | Step-by-step AM/PM routine |
| SHADE | Thing | Shade-matching guide for the product shown |
| DUPE | Thing | Budget alternatives to pricey favorites |
| FIRST | Hand-raise | Early access or a launch discount |
Fitness
| Keyword | Type | What to send in the DM |
|---|---|---|
| STRONG | Outcome | A 4-week strength plan |
| WORKOUT | Thing | The full workout from the video |
| GEAR | Thing | Home gym equipment list |
| FORM | Thing | Form cues for the move shown |
| JOIN | Hand-raise | Sign-up for your next challenge |
Food and recipes
| Keyword | Type | What to send in the DM |
|---|---|---|
| RECIPE | Thing | The full recipe with ingredient links |
| DINNER | Outcome | A week of easy dinners |
| PREP | Thing | Meal-prep plan and container links |
| GROCERY | Thing | Shopping list for the recipe |
| HUNGRY | Hand-raise | Alerts when new recipes drop |
Fashion
| Keyword | Type | What to send in the DM |
|---|---|---|
| OUTFIT | Thing | Links to every piece in the look |
| SIZE | Thing | Fit notes and sizing guide |
| CAPSULE | Thing | Capsule wardrobe checklist |
| SALE | Outcome | Current discount codes |
| WANT | Hand-raise | Restock or drop alert |
Home and decor
| Keyword | Type | What to send in the DM |
|---|---|---|
| ROOM | Thing | Shop-the-room links |
| COZY | Outcome | Your favorite cozy-home finds |
| BUDGET | Outcome | Finds under a set price |
| PAINT | Thing | Exact paint colors used |
| TOOLS | Thing | DIY tool and supply list |
Parenting
| Keyword | Type | What to send in the DM |
|---|---|---|
| CALM | Outcome | Bedtime or meltdown routine |
| SNACKS | Thing | Kid-approved snack list |
| LUNCHBOX | Thing | A week of lunchbox ideas |
| REGISTRY | Thing | Baby registry must-haves |
| TIRED | Hand-raise | Sleep tips for exhausted parents |
Travel
| Keyword | Type | What to send in the DM |
|---|---|---|
| TRIP | Thing | Full itinerary for the destination |
| PACK | Thing | Packing list with product links |
| HOTEL | Thing | Where you stayed, with booking link |
| DEALS | Outcome | Flight and hotel deal alerts |
| WANDER | Hand-raise | Trip-planning guide or group trip waitlist |
Pets
| Keyword | Type | What to send in the DM |
|---|---|---|
| TREATS | Thing | Your pet's favorite treats |
| TOY | Thing | Link to the toy in the video |
| HAPPY | Outcome | Enrichment ideas for bored pets |
| GROOM | Thing | At-home grooming kit list |
| PUP | Hand-raise | Follower discount code |
Business and coaching
| Keyword | Type | What to send in the DM |
|---|---|---|
| CLIENTS | Outcome | Client outreach script |
| SCRIPT | Thing | DM sales script |
| TEMPLATE | Thing | The template from the post |
| PRICING | Thing | Pricing worksheet |
| READY | Hand-raise | Booking link or program waitlist |
Podcasts
| Keyword | Type | What to send in the DM |
|---|---|---|
| LISTEN | Thing | Direct link to the episode |
| GUEST | Thing | The guest's offer or links |
| NOTES | Thing | Show notes and resources mentioned |
| CODE | Outcome | Sponsor discount code |
| ASK | Hand-raise | Form to submit a question for the show |
Rules for picking a keyword
- One word, at least 3 letters, easy to spell, no symbols or numbers.
- Show it on screen and in the caption.
- Use a different keyword on each post, so you can tell which one worked.
- Deliver exactly what the keyword promised. A bait-and-switch kills the next click.
Measure sales, not comments
Here's the part most creators skip. A keyword that racks up comments isn't automatically your best keyword. A post with fewer comments can still drive more revenue if the people commenting are ready to buy.
That's why using a unique keyword per post matters: it turns every post into a small test. The question isn't "which post got the most comments?" It's "which post made the most money?"
Track which keyword makes you money
Stampede Social sends the DM withing seconds of a comments, then tracks every click back to the post and keyword that drove it. So you'll know which keywords are worth repeating.
Try with a 7-day free trial at stampede.social, and follow @stampede_social on Instagram for more DM strategy tips.
Frequently Asked Questions on keyword automation
What is a comment-to-DM keyword?
It’s a word you ask followers to comment on your post. When someone comments it, Stampede Social sends them a DM within seconds with the link, guide or offer you promised.
Do I need a different keyword on every post?
You don’t have to, but you should. Stampede ties every click back to the post that drove it. With a unique keyword on each post, you can see which post and which offer actually got people clicking.
How do I know if a keyword is working?
Comment counts only tell you who raised their hand. Stampede shows how many people clicked the link in the DM, post by post. On Stampede, DM links average a click-through rate of over 70%. So if one keyword falls well below that, the keyword or the offer needs work.
What should I send in the DM?
Send exactly what the keyword promised, with one clear link. If they commented RECIPE, send the recipe. If they get a sales pitch they didn’t ask for, they’re less likely to comment next time.
Does this work on YouTube?
YouTube doesn’t have DMs, so comment-to-DM isn’t possible there. Stampede does reply to comments on your YouTube videos automatically.
