How to Drive Entries for Your Register to Win Promotion

A "register to win" giveaway is a type of marketing campaign where people can enter a drawing by providing their contact information, such as their name and email address. Stampede Social can help you frictionlessly drive fans to a registration form without the need of link in bio.


Step 1: Set up the automation to drive fans to a registration form

To run a successful giveaway with Stampede Social, the first thing you need to do is set up an automated DM campaign. This should only take about 5 seconds.

  • The automated DM campaign will allow your fans to request the link to the registration form from your posts/reels, etc.


Step 2: Post and create a call to action

Once you've set up the automated DM campaign you need to promote it,

  • Create your post with a call to action for your fans to engage with the post to receive an entry form.
  • Your fans will automatically receive a DM with a URL that takes them to your registration form.
  • Stampede Social doesn't collect any registration data or offer registration forms – the registration process takes place on your website or wherever you choose to host registration collection.


Using Stampede Social makes it easy for your fans to find the link to the registration form and enter for a chance to win.


Call to action suggestion

We recommend adding a call-to-action in your post caption or image/video that says something like: "Comment below #freesweeps to receive a DM with a link to enter to win $25". This will encourage your followers to participate and increase the success of your giveaway.


For more information on how to set up an automated DM campaign click here.


Need more info?
Register to Win Promotion Frequently Ask Questions

  • What is a register to win promotion?

    A "register to win" giveaway is a type of marketing campaign where people can enter a drawing by providing their contact information, such as their name and email address.


    The idea is to encourage potential customers or fans to engage with you by offering them a chance to win a prize or reward.


    The winner is typically chosen randomly from the pool of entries, and the giveaway can be used to generate buzz and excitement around a new product or service.


    Stampede Social can help you manage your register to win giveaways with our automated  DM technology. Simply use a hashtag to trigger a DM that contains a URL to a registration form.


    This is a great way to collect zero-party data and drive engagement.

  • Is Stampede Social a promotion agency?

    No.


    Please note that Stampede Social offers tools to help you manage your giveaways, but we are not lawyers and do not provide legal advice. We recommend that you consult with a legal professional to ensure that your giveaway complies with all applicable laws and regulations, including the drafting of any rules, legal text, and disclosures. It is your responsibility to ensure that your giveaway is lawful and meets all legal requirements.

  • Can I use Stampede Social's randomizer to pick a winner for a register to win promotion?

    No, Stampede Social's randomizer is not suitable for a register-to-win promotion. 


    The randomizer is designed for post-level giveaways and cannot access the data collected outside of Instagram or the post. Register to win promotions require a database of official registrants, and therefore, other methods of picking a winner would be necessary.


    However, if you want to use Stampede Social's randomizer for a different type of promotion, such as a surprise and delight campaign, you can do so. 


    Surprise and delight campaigns involve providing customers with unexpected and positive experiences, such as gifts or discounts, in order to create a strong emotional connection and foster loyalty.


    Please keep in mind that promotions should be discussed with your legal team to ensure compliance with any applicable laws and regulations.

  • How do I use Stampede Social to run a successful register to win promotion?

    To run a successful giveaway with Stampede Social, the first thing you need to do is set up a lasso campaign. This should only take about 30 seconds. The Lasso campaign is an automated direct message (DM) that your fans can use to request the link to the registration form.


    Once you've set up the Lasso campaign, your fans will receive a DM with a URL that takes them to the registration form. Stampede Social doesn't collect any registration data or offer registration forms – the registration process takes place on your website or wherever you choose to host it.


    Using Stampede Social makes it easy for your fans to find the link to the registration form and enter for a chance to win. To get started, we suggest adding a call-to-action in your post caption or image/video that says something like: "Comment below #freesweeps to receive a DM with a link to enter to win $25". This will encourage your followers to participate and increase the success of your giveaway.