High-Intent flags the comments that showed real buying interest but never matched a campaign keyword, so nobody who raised their hand gets left on read.
You wrote the caption. You said comment RED SHIRT. Ninety people did, and every one of them got a DM within seconds.
Then there is the woman who wrote "wait, do you ship to Canada?" and the guy who wrote "I have been looking for exactly this for months, how much?" Neither of them used your keyword. Neither of them got anything.
Two kinds of people in your comments
Instagram DM automation is very good at one of them. Someone reads your call to action, types the keyword you asked for, and the auto DM handles it instantly. That is most of your comment section and it needs no help from you.
The other kind never saw the instruction, or saw it and asked in their own words instead. They are often the more interested of the two, because they wrote a real sentence rather than copying one. And by definition, no keyword campaign can catch them.
High-Intent is the flag for that second group. It does not replace your campaigns. It shows you who your campaigns could never have reached.
What gets flagged
A comment is marked High-Intent when all four of these are true:
- It shows intent or depth. A question, clear purchase intent, or a genuine story or opinion about you.
- The sentiment fits. Stories and opinions need to be 70 percent positive or better. Questions and purchase intent qualify at any sentiment, because somebody asking your price matters whether or not they sounded cheerful about it.
- No keyword matched. It did not contain any of your active campaign keywords.
- No auto DM was sent. Your automation never replied to it.
In practice that looks like "Where can I buy this?", or "This is exactly what I have been looking for, do you ship to Canada?", or "I have been following you for months and this is your best drop yet."
What never gets flagged
Spam and self promotion stay out. So do plain reactions, the fire emojis and the "love this" replies, because there is no question and no intent in them.
And here is the part that matters most: anything your keyword already caught is never flagged. That fan already got their DM, so it was not a miss.
A low number is good news. It means your keywords are catching what people actually say.
That is the whole design. High-Intent counts what your comment to DM automation missed, not how good your comment section is. Watch the number go down.
Where you see them
- On your Home post cards. Any monitored post with unanswered High-Intent comments shows a star chip with the count.
- The Home banner. A running total across everything waiting, with a Review Comments button that drops you straight into the list.
- Inside Manage Comments. Flagged comments float to the top of Needs Reply, purchase intent first, so the closest to buying is the first thing you see.
Click the star pill on any comment and it shows you exactly why it was flagged, including the phrase it detected. If it got one wrong, mark it not high intent and the star goes away. The comment stays in your list, because dismissing the flag is not the same as handling the comment.
What to actually do with them
- Reply personally. These are the warmest leads in your comment section and they already asked.
- Read the detected phrases. If three people asked "where to buy" and none of them matched, that is your next campaign keyword sitting in plain sight.
- Watch the trend. A rising count means your keywords are drifting away from how your audience actually talks.
The second one is the compounding part. Every flagged comment is a small piece of research into the words your audience uses when they want to give you money.
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Nobody asks twice
Someone who comments "how much?" and hears nothing does not usually ask again. They assume you are too big to answer, or that you saw it and did not care, and they scroll on.
They took the one step you cannot automate. This is the flag that makes sure you take the next one.
Frequently Asked Questions
Does a comment that used my keyword ever get flagged?
No. That fan already received their auto DM, so it was not a miss. High-Intent only counts the ones your automation could not catch.
Something got flagged that should not have been. Can I clear it?
Click the star pill and choose "Not high intent." The star disappears and the totals update. The comment stays in Needs Reply, because clearing the flag is not the same as handling the comment. Dismissals last for your current session.
Does this work for YouTube?
Yes, but only inside the YouTube Comment Intelligence report rather than on Home. YouTube comments do not carry sentiment or keyword data, so they use a simpler rule: a question, or a long comment of 150 characters or more scoring 7 or higher on comment quality.
Do I need a particular plan?
No. High-Intent flagging is on every Stampede Social plan.
They asked where to buy. Your keyword did not catch it.
High-Intent flags the comments that showed real buying interest but never matched a campaign keyword, so nobody who raised their hand gets left on read.
You wrote the caption. You said comment RED SHIRT. Ninety people did, and every one of them got a DM within seconds.
Then there is the woman who wrote "wait, do you ship to Canada?" and the guy who wrote "I have been looking for exactly this for months, how much?" Neither of them used your keyword. Neither of them got anything.
Two kinds of people in your comments
Instagram DM automation is very good at one of them. Someone reads your call to action, types the keyword you asked for, and the auto DM handles it instantly. That is most of your comment section and it needs no help from you.
The other kind never saw the instruction, or saw it and asked in their own words instead. They are often the more interested of the two, because they wrote a real sentence rather than copying one. And by definition, no keyword campaign can catch them.
High-Intent is the flag for that second group. It does not replace your campaigns. It shows you who your campaigns could never have reached.
What gets flagged
A comment is marked High-Intent when all four of these are true:
In practice that looks like "Where can I buy this?", or "This is exactly what I have been looking for, do you ship to Canada?", or "I have been following you for months and this is your best drop yet."
What never gets flagged
Spam and self promotion stay out. So do plain reactions, the fire emojis and the "love this" replies, because there is no question and no intent in them.
And here is the part that matters most: anything your keyword already caught is never flagged. That fan already got their DM, so it was not a miss.
A low number is good news. It means your keywords are catching what people actually say.
That is the whole design. High-Intent counts what your comment to DM automation missed, not how good your comment section is. Watch the number go down.
Where you see them
Click the star pill on any comment and it shows you exactly why it was flagged, including the phrase it detected. If it got one wrong, mark it not high intent and the star goes away. The comment stays in your list, because dismissing the flag is not the same as handling the comment.
What to actually do with them
The second one is the compounding part. Every flagged comment is a small piece of research into the words your audience uses when they want to give you money.
Nobody asks twice
Someone who comments "how much?" and hears nothing does not usually ask again. They assume you are too big to answer, or that you saw it and did not care, and they scroll on.
They took the one step you cannot automate. This is the flag that makes sure you take the next one.
Frequently Asked Questions
Does a comment that used my keyword ever get flagged?
No. That fan already received their auto DM, so it was not a miss. High-Intent only counts the ones your automation could not catch.
Something got flagged that should not have been. Can I clear it?
Click the star pill and choose "Not high intent." The star disappears and the totals update. The comment stays in Needs Reply, because clearing the flag is not the same as handling the comment. Dismissals last for your current session.
Does this work for YouTube?
Yes, but only inside the YouTube Comment Intelligence report rather than on Home. YouTube comments do not carry sentiment or keyword data, so they use a simpler rule: a question, or a long comment of 150 characters or more scoring 7 or higher on comment quality.
Do I need a particular plan?
No. High-Intent flagging is on every Stampede Social plan.
Start catching what your keywords miss
High-Intent comments are on every plan, and a free trial gets you the whole platform to try it on your own comment section.
See how creators catch the buying signals their Instagram DM automation cannot. Start your free trial.