A QR code that opens your DMs, not a landing page
Scan, send the keyword, get the thing. No app to download, no form to fill, and you keep the handle of everyone who did it.
You are on the last slide. Two hundred people, and about forty of them genuinely want the deck. You say "link in bio" and watch the room look down at their phones, open Instagram, search your handle, tap through to a link tree, and by the time they get there the next speaker is already up.
You lost most of them somewhere in the middle of that.
Point the code at a conversation
Most QR codes go to a page. A landing page or a form works fine when you want a full record of someone, and plenty of events run that way on purpose.
This one does something different: it opens your Instagram DM thread. The person sends your keyword, your Instagram DM automation replies with the link, and the exchange happens in an app they already have open, in a place they will see your reply tomorrow.
How it Works
- Set up an auto DM campaign with a keyword for the thing you are handing out. SLIDES, or CATALOG, or DISCOUNT.
- Grab your QR code from the SCAN tab.
- Put it somewhere physical and tell people what to send.
- They scan, they send the keyword, they get the link. Instantly, from the DM automation you already built.
The code itself is simple: it opens your Instagram inbox. Everything after that is your keyword campaign doing its usual job, which means the same code works for every campaign you run.
The QR code does not expire. Copy the code and place it on your business card, slide deck and more.
For speakers and panels
Put the code on your final slide and leave it up for two or three minutes. Make it big enough to scan from the back row, and give one clear instruction: scan this and send me the word SLIDES.
You get their handle. They get the deck before they have stood up. Nobody typed an email address into a phone keyboard while a room full of people waited.
For print, packaging and booths
The same code goes on business cards, flyers, in-store signage, product packaging and booth backdrops. Add context next to it so people know what they are scanning for, and put your handle nearby, because people want to know whose DMs they are about to open.
Sizing, roughly: an inch square is enough on a business card, three to four inches on a flyer or poster, larger for anything meant to be scanned from a distance. Scan it yourself on both an iPhone and an Android before you print a thousand of anything.
Knowing what worked
Scans are not tracked directly. What you can do is give every placement its own keyword, and then read the campaign numbers.
CONFERENCE on the slide, BOOTH on the table sign, BOX on the packaging. Same QR code, three campaigns, and at the end of the week you know which one earned its place.
The gap this closes
Every offline moment has the same problem. Someone is interested right now, in the room, and the only way you have to capture that is to ask them to go somewhere else and do some work.
A code that opens a conversation asks for one scan and one word.
Frequently Asked Questions
Does the QR code expire?
No. It will always open your Instagram DMs.
Can I track how many people scan it?
Not directly. Give each placement its own keyword and read the campaign numbers instead. That tells you which placement worked, which is the thing you actually wanted to know.
Can one code work for several campaigns?
Yes. The code just opens your DMs, so any keyword you have live will trigger its own campaign.
Will it work on every phone?
Yes. Every modern iPhone and Android scans QR codes from the camera app, with nothing to download.
Do I need a particular plan?
No. QR codes are on every Stampede Social plan.
Put one on your next slide
QR campaigns are on every plan, and a free trial gives you the DM automation behind them to set up before your next event.
See how speakers and brands turn a scan into an Instagram DM automation. Start your free trial.
