Unlocking the Power of Instagram Live
In the vast landscape of social media, Instagram remains a dominant force, particularly with its Live feature. It's more than just a broadcasting tool; it's an avenue to build genuine relationships, establish authority, and foster trust.
If you're seeking to leverage this platform for personal branding or business promotion, here's a deep dive into the magic of Instagram Live.
Instagram Live is on ️🔥
- 82% of users aged 18-24 watch Instagram Live sessions.
- 38% of marketers favor Instagram Live for live video experiences.
- 13% of marketers use Instagram Live among other live video platforms.
- 64% of Instagram Live viewers show more interest in live videos from brands they follow.
- Instagram Live constitutes 24% of total brand live streaming across social media platforms
- Source: https://zipdo.co/statistics/instagram-live/
Instagram Live acts as a turbocharger in building the Know-Like-Trust (KLT) factor.
The Know-Like-Trust (KLT) factor is a marketing concept emphasizing building relationships with customers or clients. It suggests that people are more likely to do business with those they know, like, and trust:
- Know: Customers first need to know who you are.
- Like: Over time, as they get to know you, they might start to like you or your brand.
- Trust: Once a level of liking is achieved, trust can be built, making individuals more likely to engage in business with you.
Instagram Live facilitates real-time interactions, allowing you to showcase your unique personality, finesse, and expertise.
This concept underscores the importance of authentic relationships and positive interactions in successful marketing and sales strategies.
Get Ready to Shine on Instagram Live with Stampede Social
Instagram Live isn't just a tool; it's an experience, a journey, and a bridge that connects you with your audience like no other. When wielded right, it promises unparalleled engagement, an authentic bond, and a clear path to growth.
Stampede Social adds features to your IG live that will set you apart from the rest of the pack:
- Automated campaigns that will send URLs directly to your fans DMs
- Drive sales or downloads in real-time
- Run a giveaway or surprise and delight during your live event with our built in winner selection tool
- Search comments on the fly during a live event - great for interactive Q&A
- Manually DM fans via the Stampede web interface during the live event
- Post event - full database of all comments made during the live event
